Paula Varsalona is a world-renowned fashion designer and has been in the business for over 40 years. Varsalona earned her Bachelor’s of Fine Arts from Washington University in St. Louis, MO and founded her company Paula Varsalona LTD in 1975. Varsalona has designed dresses for over 70,000 brides. Because Varsalona has been in the industry for so long, she often dresses brides and then re-dresses them when they are mothers of the bride for their daughter’s weddings! Her designs have been featured in several fashion magazines such as Bride’s and Martha Stewart Weddings. In 1991 Varsalona was the first to receive the Distinctive Excellence in the Bridal Industry Couture award from Modern Bride magazine. It’s safe to say that Varsalona knows her stuff when designing wedding dresses!
Varsalona’s bridal collections include Varsalona on Location, Madison Couture, Crème Collection, and V Collection. With so many collections, there is a large variety of styles in Varsalona’s portfolio.
Varsalona chooses fine fabrics such as pure silk taffeta, imported lace, and Dupioni silk. Her couture line clearly shows the quality of the fabrics she chooses. The dresses in the Madison Couture collection have clean elegant lines and the fabric really shines through as the star.
Many of Varsalona’s dresses are embellished. Some have beautiful soft floral elements such as rosettes or larger flowers. Some dresses are beautifully beaded with Swarovski crystals. She also designs dresses with lots of ruffles. All of her dresses are extremely feminine and flattering. The accessories she designs for her bridal gowns are another unique element. Some come in bright colors and have bold flowers. She designs beautiful headpieces and gorgeous beaded belts as well.
Varsalona designs dresses in a variety of silhouettes. Her silhouettes include traditional ball gowns with very full skirts, A-line, trumpet style, and sleek. She also designs shorter dresses, which is different than most bridal designers, giving a unique flair to her collections.
At Heavenly Bridal Boutique we carry a variety of Paula Varsalona dresses. Come see us to try on bridal gowns and we promise that the experience will be one to remember! We strive to make sure each bride finds the dress that feels like it was made just for her. Paula Varsalona dresses are luxurious, very well made, and paired with our excellent customer service a bride will feel just like a princess!